How Luxury Changes People

Sarah Jane Gilbert published an article on the Harvard Business School website today titled “The ‘Luxury Prime’: How Luxury Changes People”. In this article she interviews HBS professor Roy Y.J. Chua on the effects that luxuries have on a person.
HBS professor Roy Y.J. Chua and Xi Zou, an assistant professor at London Business School, suggest that luxury goods have an important effect on human behavior that is only now becoming clear—and that may have implications for addressing the continuation of objectionable choices among, for example, high-flying executives on Wall Street.
According to Chua, their research found that “people who were made to think about luxury prior to a decision-making task have a higher tendency to endorse self-interested decisions that might potentially harm others.” Their findings are detailed in the HBS working paper “The Devil Wears Prada? Effects of Exposure to Luxury Goods on Cognition and Decision Making” [PDF].
Read the full article here. I’d be interested in hearing your thoughts on this article’s subject. Do you think certain luxuries change people?

Brandstorm Solutions is making a donation to Partners In Health to aid in relief being sent to Haiti. Partners In Health has spent the last 20 years working in Haiti. Partners In Health urgently need your support to help all who have been affected by the recent earthquake.
PIH has been working on the ground in Haiti for over 20 years. We urgently need your support to help those affected by the recent earthquake.
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Based in Boston, PIH employs more than 11,000 people worldwide, including doctors, nurses and community health workers. The vast majority of PIH staff are local nationals based in the communities we serve.
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Just before Obama took office, PolitiFact combed through campaign documents, speeches and debate transcripts to see what promises he had made. They found more than 500 individual promises and put each of them into a database to be monitored closely.
Of those 500 individual promises PolitiFact reports that
- 91 have been kept
- 33 have been compromised
- 87 have been stalled
- 14 have been broken
The remaining 275 promises are in the works. Read full article reported by NPR.



