According to an article written by Jack Loechner baby boomers (adults born between 1946 and 1964) have become the new social media mavens. Loechner states that, “…social media has significantly carved out time generally reserved for traditional media”. I see this trend growing on a daily basis. Think how many boomers you know who are using Facebook and Twitter. How many of them own an iPhone or a BlackBerry? How many shop on Amazon.com or read books with a Kindle? The numbers continue to grow.

Lori Bitter, President, Continuum Crew, concludes that  “With more time being spent online, and the emergence of the new Social Media Mavens among Boomers… for companies targeting the mature consumer… online media should be at the core of an integrated marketing campaign… ”

And, supporting the findings that Boomers lives are in transition, a recent survey by the Pew Research Center finds that 13% of parents with grown children say one of their adult sons or daughters has moved back home in the past year. Social scientists call them “boomerangers” — young adults who move in with parents after living away from home. This recession has produced a bumper crop.

One-in-ten adults ages 18 to 34 (10%) say the poor economy has forced them to move back in with Mom and Dad. An additional 12% say they acquired a roommate. Hard times are leading young adults to put their lives on hold in other ways as well. For example, some 15% of adults younger than 35 say they have postponed getting married because of the recession; an additional 14% say they have delayed having a baby.

According to the survey, nearly half of all adults (46%) have children ages 18 or older. Among these parents of adult children, some 13% say at least one of their grown sons or daughters had returned home in the past year for any reason. The proportion of “boomeranged parents” increases to 19% among those ages 45 to 54 and declines sharply in later age groups.

Loechner’s full article can be found here.